DrinkSense Manitoba
Offering Choice and
Opportunity to Manitobans
DrinkSense started as part of Manitoba Liquor & Lotteries’ commitment to customer wellbeing and operating responsibly. But it’s become so much more - a program dedicated to helping you build a positive relationship with alcohol. While there is a place and time to focus on the risks of alcohol consumption, our goal is to focus on the rewards of moderation, should you choose to drink.
Education, inspiration and choice
are at the heart of everything we do.
Our focus has always been on showing people they can build healthier relationships with alcohol without sacrificing their freedom so they can choose the best option for them. When we show communities how to build more inclusive environments for those who choose not to drink, we can bring people together to build a healthier Manitoba. It can be as simple as introducing a mocktail to the mix or making sipping water a habit on a night out—the result is a better time for everyone.
Our goal is not to downplay the negatives—it’s to encourage through positive reinforcement and empower you to choose what’s best for you. It’s about having positive experiences and making informed choices.
Take Control of Your Choices
The way people think about alcohol is evolving across every demographic. The rise of mocktails and a growing conversation around moderation signal a shift toward more mindful choices. At the same time, we're helping to break down the stigmas and outdated assumptions that often surround alcohol consumption, and we're proud to lead that change.
Our mission isn’t to tell you what to do. It’s to ask, “How can we support your journey?” We’re here to empower individuals to make informed, personal decisions that work for them. Because a thoughtful relationship with alcohol can change lives—and we're committed to making that change for the better.